2016 Agenda

2016 Agenda-at-a-Glance

Pre-Conference: MONDAY, OCTOBER 17, 2016

6:30 – 8:00 PM

Hilton Austin,
4th Floor, Room 406

Mix n’ Mingle Welcome Reception

You are invited to join your peers at the LTEN MD&D Summit Mix’ n Mingle Reception on Monday night. This intimate event will offer a chance to connect with training leaders and trusted training partners. This reception is open to summit attendees and the wider life sciences training. Thanks to the generous support of our sponsor, guests will be treated to wine, beer and appetizers.

This event is proudly sponsored by

Learn more about Illuminate

TUESDAY, OCTOBER 18, 2016

7:00 – 8:00 AM

Hilton Austin,
4th Floor, Room 410 & 412

Registration and Continental Breakfast
8:15– 8:30 AM

Hilton Austin,
4th Floor, Salon D&E

Welcome & Opening Remarks

Committee Chair: Patrick D’AmicoDirector of Commercial Training, Cardiac and Vascular Group, Medtronic

8:30 – 9:30 AM

Hilton Austin,
4th Floor, Salon D&E

Keynote: Adaptive Leadership

Ret. Lt. Gen. Rick Lynch, U.S. Army

All Participants will receive a signed copy of “Adapt or Die:  Battle-Tested Principles for Leaders”

adaptordie

About the session
Many authors write about leadership, but few have lived it at the level of Lt. Gen. Rick Lynch. The world is in desperate need of authentic, reliable leaders at all levels of society. Twenty-first-century leaders face unprecedented challenges and rapid change, and leaders with a keen ability to adapt are in high demand.

Sharing stories from the front and insights born from overcoming adversity on both the battlefield and in the boardroom, Lynch reveals impactful leadership principles ranging from earning respect and working effectively with diverse teams to adapting to new technology and laying a foundation of trust built upon integrity. With refreshing directness, he shows readers how to make wise calls and gain the confidence they need to lead in our ever-changing world.


9:30 – 10:00 AM

Hilton Austin,
4th Floor, Salon D&E Foyer

Networking and Refreshment Break
10:00 – 10:15AM

Hilton Austin,
4th Floor, Salon D&E

LTEN Talk: What Went Wrong

Patrick D’AmicoDirector of Commercial Training, Cardiac and Vascular Group, Medtronic

About the session
How important is facilitation to learning? It can either make or break training. We’ll dive into the data showing same content delivered by different facilitators and the resulting learner feedback.

Learning Objectives:

  • Demonstrate how facilitation of the same content by different facilitators can impact the learning.
  • Promote the need to evaluate facilitation skill as part of the interview process for learning & development candidates.
  • Evaluate candidates facilitation skill during the interview process.
10:15 – 11:00 AM

Hilton Austin,
4th Floor, Salon D&E

Panel Discussion: Organization of the L&D Function


Connie Murray
, Director, Sales Training and Clinical Education, B. Braun Medical

Dawn Brehm, Executive Director, Life Sciences Trainers & Educators Network (LTEN)

Melissa Lowe, National Manager of VI Training, Spectranetics

Ashley Bentley, VP, Commercial Training, Baxter

About the session
Learning leaders must optimize the learning and development function in order to ensure their value to their organization. Join this interactive panel session to hear how to get a seat at the table and prove the value of the learning and development department.Learning Objectives:

  • Discuss ways to transform your learning organization to not only be efficient and effective, but to show to showcase your value.
  • Discover what big and small companies are doing to optimize their learning organization structures.
  • Hear how to get a seat at the table. 
11:00 – 11:30 AM

Hilton Austin,
4th Floor, Salon D&E

LTEN Talk: Value Definition in the Era of Healthcare Reform

David R. Brin, Director, Enterprise Solution Selling, St. Jude Medical

Dave Andreasen, Education Department, St. Jude Medical

Michael Anselmo, Manager, Healthcare Economics and Reimbursement, St. Jude Medical

11:30 AM – 12:00 PM

Hilton Austin,
4th Floor, Salon D&E

Measuring Success

Barry Jass, Director of Training Operations, Medtronic MITG Commercial Learning and Development, Americas

12:00 – 1:15 PM

Hilton Austin,
4th Floor, Room 410 & 412

Networking Lunch & Topic Tables
1:15 – 2:00 PM

Hilton Austin,
4th Floor, Salon D&E

This is What You Came For: Knowledge Think Tank

Patrick D’AmicoDirector of Commercial Training, Cardiac and Vascular Group, Medtronic

2:00 – 2:15 PM

Hilton Austin,
4th Floor, Salon D&E

LTEN Talk: : Online Annual Certification Program for 50,000+ Medical Professionals

Bryan Buccieri, Manager, E-Learning – Global Education/Training, St. Jude Medical

2:15 – 3:00 PM

Hilton Austin,
4th Floor, Salon D&E

Commercial Modeling for Virtual Education Services Business

William Magagna, Vice President, Virtual Education Solutions, Siemens Healthcare

About the session

Customer Education has always been a solid strategy to reduce costs, increase customer satisfaction and differentiate a company in the market place to gain and grow market share.  However, there is a growing trend in the Medical Device space to commercialize customer education for cost recovery and even drive incremental revenue to support business growth.

This presentation will explore the possibilities of evolving beyond a web 2.0 strategy for Customer Education into a web 3.0 Virtual Social Enterprise for Educational Services and it potential for profitable and sustainable business growth.

  • Attendees will gain an understanding around the differences in web 2.0 versus 3.0 experience and its potential for commercial opportunities.
  • Concepts such as Virtual Commercial Products, Social Profile and Virtual Construct,  will be discussed and examples given as to their applicability to a commercial model.
  • Finally, Attendees will leave with a foundation in future “Emergent” Instructional Design paradigm possibilities to leverage the creation of new knowledge as a result of the virtual web 3.0 space.
3:00 – 3:30 PM

Hilton Austin,
4th Floor, Salon D&E Foyer

Networking Break
3:30 – 3:45 PM

Hilton Austin,
4th Floor, Salon D&E

LTEN Talk: Sales is a Skills Problem, Not a Knowledge Problem


David R. Brin
, Director, Enterprise Solution Selling, St. Jude Medical

About the session

All sales representatives and sales leaders that sell in large accounts (medical devices, disposables & capital) need to have two skill frameworks to be successful.  Those two skill frameworks are determined by how decisions are made for your product. The absolute best selling frameworks are behavioral. Unfortunately, most selling organizations use conceptual selling methods. This talk will dive into two behavioral training methods focused on account level selling and customer level selling.

At the end of the talk, the audience should expect to understand the following:

  1. What is the difference in training to knowledge vs skill,
  2. Winning in today’s market requires account and customer level selling 3) Why role play is not objective skill based training
3:45 – 4:30 PM

Hilton Austin,
4th Floor, Salon D&E

The Changing Landscape of MDD Field Structures:

Pete Masloski, Principal at ZS Associates and Medical Devices Consultant

4:30 – 4:45 PM

Hilton Austin,
4th Floor, Salon D&E

Day 1 Closing
Remarks
 5:30 – 9:00 PM

Palm Door on Sabine
401 Sabine Street, Austin, TX 78701

A 4-minute walk away from the Hilton

Networking Reception

Don’t even think about skipping out on this event! If you’ve ever attended an LTEN conference, you know that we pull out all of the stops to give you a memorable and fun experience.

Tuesday Evening Networking Reception Sponsor

BullCityBlue

Learn more about Bull City Blue.

WEDNESDAY, OCTOBER 19, 2016

8:00 – 8:15 AM

Hilton Austin,
4th Floor, Room 410 & 412

Continental Breakfast
8:15 – 8:30 AM

Hilton Austin,
4th Floor, Salon D&E

Opening Remarks
8:30 – 9:30 AM

Hilton Austin,
4th Floor, Salon D&E

Panel Discussion: Mobile & Blended Learning – Sharing Pathways to Success

Patrick D’AmicoDirector of Commercial Training, Cardiac and Vascular Group, Medtronic

Kristen McGillis, Manager Global Learning Programs – Commercial, ResMed

Barry JassDirector of Sales Training Development/Digital – Patient Monitoring & Recovery, Medtronic

Brian Stahl, Training Manager, IV Therapy & Clinical Education, B. Braun Medical

About the session

First, it was a mad rush to have eLearning for every sales rep. Next, the pressure turned to get the eLearning on tablet technology. Finally, executives decried, “What we really need is eLearning on iPhones.” It’s 2016. What’s next?

The panel will also discuss trends surrounding blended learning, a combination of face-to-face learning and eLearning for more effective and efficient learning.

Learn about how new tools are enabling blended learning strategies to ensure personalized learning with pull through.

This session will examine best practices, new tools and technologies, and the best mix of learning styles for optimal pull through and personalized learning.

9:30 – 9:45 AM

Hilton Austin,
4th Floor, Salon D&E

LTEN Talk: Accountability in Training

Chad Rains, Sr. Director Professional Education, OrthAlign

9:45 – 10:00 AM

Hilton Austin,
4th Floor, Salon D&E

LTEN Talk
10:00  – 10:30 AM

Hilton Austin,
4th Floor, Salon D&E

Networking and Refreshments
10:30 – 10:45 AM

Hilton Austin,
4th Floor, Salon D&E

LTEN Talk: Optical Search for Product & Clinical Support Leveraging Augmented Reality

Kristin Costa, Education Consultant, Siemens Healthineers

10:45 – 11:45 AM

Hilton Austin,
4th Floor, Salon D&E

Keynote: Usable Learning: Designing for How People Learn

Julie Dirksen, Independent Consultant, Instructional Designer and Author

About the session

For many e-learning developers, User Experience design can be the key to unlocking a great experience for their learners. Julie Dirksen, one of the pioneers in applying UX principles to e-learning, argues that all e-learning developers need a basic knowledge of UX design to create an engaging experience. She also supplies some excellent resources to get started on that journey.

11:45 AM

Hilton Austin,
4th Floor, Salon D&E

Closing Remarks

Committee Chair: Patrick D’Amico, Director of Commercial Training, Cardiac and Vascular Group, Medtronic